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Maik Volkmann – Digital Creative Human

Marketing × Product Ownership

Rethink marketing.

Strengthen brands. Move products forward.

I connect digital marketing, product ownership and hands-on delivery. This turns requirements into clear priorities – and ideas into digital experiences people enjoy using.

Words that move digital workChoose a term and open a first thought behind it.

Marketing examples

Campaign visual: black can with the lettering “fasty” and the slogan “How to turn ideas into digital products”

Products

Services

From the first requirement to day-to-day operation.

Six areas of work, one connected approach: I clarify goals and user needs, prioritise the next steps and support delivery through to day-to-day operation. Depending on the task, the focus is on product, marketing, platforms or communication.

01

Product Strategy & Ownership

Sharpen goals, translate requirements and prioritise work so teams know what matters next.

  • Roadmaps
  • Backlogs
  • User stories
  • Prioritisation
02

Digital Marketing & Growth

Connect audiences, channels and metrics – from strategic set-up to continuous optimisation.

  • Campaigns
  • Customer journey
  • CRO
  • Analytics
03

Web Platforms & Ecosystems

Manage and evolve websites, CMS landscapes and digital services as one connected system.

  • Relaunches
  • CMS
  • Shops
  • Integrations
04

Content, Search & Communication

Structure, design and deliver content that people understand and search systems can classify.

  • Content design
  • SEO / SEA
  • Product pages
  • Storytelling
05

Project Steering & Collaboration

Align business teams, IT, agencies and vendors around a shared goal – reliably and close to delivery.

  • Stakeholders
  • Agency steering
  • Quality
  • Delivery
06

AI Workflows & Automation

Use AI where it meaningfully accelerates research, concepts, content and development – with human selection and accountability.

  • Marketing automation
  • Agentic coding
  • Prototyping
  • Data

In practice

From thinking to doing.

Five fields where I bring analysis, design and technology together – and help deliver the results myself.

Skip practice examples
Schematic illustration: market data, competitor comparison and a positioning matrix. Schematic illustration

01 / 05Analysis & positioning

Strategic analysis

Before anything gets built, I assess the situation: where does the brand stand, what does the product deliver, how is the market moving? I combine market and competitor research, product analysis and brand positioning into a clear basis for decisions.

Market research · Product analysis · Branding · Positioning

Schematic illustration: a highlighted path leads from information to offer to enquiry. Schematic illustration

02 / 05Product ownership & UX/UI

Developing websites with purpose

As product owner, I translate requirements from marketing and sales into prioritised work packages and design user and enquiry journeys. Drawing on my design background, I propose UX and UI solutions myself where needed or refine existing interfaces – and coordinate departments and external partners from relaunch to continuous development.

Concept · Prioritisation · UX/UI · Art direction · Coordination

Schematic illustration: scattered content cards are turned into a clear, channel-ready structure. Schematic illustration

03 / 05Channels & structure

Optimising structure for every channel

Every channel has its own rules – website, social media, newsletter or video platform. I structure content so it reaches its goal in each channel as effectively as possible: reach, engagement, enquiries or revenue such as RPM. This includes clear, filterable structures, suitable formats and metadata, and reviewing and refining based on the numbers.

Information architecture · Channel strategy · Formats · Analytics

Schematic illustration: a question to an AI assistant leads to an answer citing a website as source. Schematic illustration

04 / 05Visibility in AI search

AI and GEO optimisation

Search is moving into AI assistants and generated answers. I structure content so that language models can understand it, place it in context and cite it as a source – with clear answers, structured data and a sound technical base, complementing classic SEO.

Generative engine optimisation · Content structure · Structured data

Schematic illustration: local, cloud and GPU infrastructure feed a production step with a personal signature that yields text, image, video and web applications. Schematic illustration

05 / 05Text · Image · Video · Web

AI-assisted content creation

I produce content with the help of AI – copy, images, videos, websites and apps, through to custom widgets or browser extensions. What matters is a personal signature: idea, selection and finishing stay in human hands, so the result never becomes interchangeable AI slop. Depending on the requirements, I work locally, with established cloud models and platforms, or on dedicated server infrastructure with powerful GPUs to use the best-suited models.

Concept · Prompting & model selection · Production · Finishing

I am happy to share further insight into selected professional projects in a personal conversation.

Portrait of Maik Volkmann
Random quote:
A thought to begin with …

About me

Hi, I'm Maik Volkmann.

I started out with code – websites and newsletters. Design, layout and image editing followed almost at the same time; I later grounded this in vocational training in marketing communications and deepened it in the International Media and Computing programme. For more than 20 years, I've worked where marketing, web technology and product development meet. I've managed and evolved digital platforms, coordinated projects and delivered much of the work myself – from content and campaigns to design, video and AI-assisted prototypes. That's why I think strategy and delivery together.

Approach

Moving the right things forward.

  1. 01

    Understand

    Identify goals, users, constraints and dependencies.

  2. 02

    Plan & focus

    Outline impact, effort/benefit and feasibility.

  3. 03

    Deliver

    Coordinate teams, review outcomes and evolve solutions in operation.

Workshop

Tool snapshots.

On the side, I build small helpers and tools that support me and my work. Here is a short introduction.

  • Screenshot of the Bookmark Sorter Chrome extension with two pane views
    Chrome extension01

    Bookmark Sorter

    Sort bookmarks by drag and drop across two panes, find duplicates and dead links. Runs entirely locally, no account needed.

    View project page
  • Screenshot of the MIDI Enhancer: files on the left, four-step processing chain in the middle, result on the right
    Web app · Music02

    MIDI Enhancer

    Cleans up MIDI from audio-to-MIDI converters: joins fragments, extends notes that are too short, sets sustain and legato from a chord reference. Runs locally in the browser.

  • Screenshot of the English Ladder learning app: level C2, session formats and an interview dialogue with the AI coach
    Learning app · Speaking03

    English Voice Ladder A1–C2

    Start with a level check, then speak instead of cram: in a voice dialogue with an AI coach, interviews, negotiations or free conversation can be practised. An error log, tips and a vocabulary notebook show what to work on next.

Next step

Digital. Creative. Human.

Let's start a conversation.

Technology changes the tools. Good collaboration determines what they become.

  • Digital.20 years in web technology and marketing – from hands-on admin work to AI-assisted delivery.
  • Creative.Design as a craft – layout, visuals, video and copy, now extended with AI and digital prototypes.
  • Human.Because in the end it's not the method or the latest tool that decides – it's the people behind it: the shared ground, the story that actually connects.
Get in touch

Whether you're planning a digital initiative or looking for someone to strengthen your team where marketing and product meet, I'd be glad to hear from you.

Services | Maik Volkmann